Newcastle United FC Megastore

BJM Design Ltd were appointed to deliver the full refurbishment of the two-storey flagship megastore at St James’ Park for Newcastle United FC in partnership with Adidas. The project involved transforming the retail space to create a modern, high-impact store environment that reflects the club’s global brand and enhances the overall shopping experience for supporters.

Working to a carefully planned programme, BJM Design completed the comprehensive interior fit-out, incorporating new design features, upgraded finishes and an improved store layout. The refurbishment significantly enhanced customer flow throughout the space, creating a more engaging retail environment while supporting increased footfall and helping deliver record-breaking retail performance for the store.